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Good Food Styling Comes Naturally

Working on a food shoot for California Ripe Olives this week, a childhood memory crept into my head. Countless times, I'd sit with my mom while she "put her face on" before going out reveling in the possiblities with all of those bright blue eyeshadows and rosey blushes scattered around the sink. I'd beg for her to vamp it up a little...her response, "The best make-up styling makes you look naturally beautiful." The same goes for food.

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Like my mom, great food doesn't need any work to look good in person, but under the scrutinizing lights of a photographer's camera (or a Saturday night on the town with dad) a little styling is usually required. Starting with naturally tasty ingredients and recipes--less is more.

While there was a time when food mags and ads preferred to show a whole dinning setting with lots of flatware, plates, linens, flowers---you name it. The idea was that if food wasn't shown with the proper utensils or in the right settings consumers would be confused. I'm not sure about you, but if I see an appealing soup in a bowl, I'm pretty sure I'll find a way to slurp it up.

Propping simply with Emile Henry cookware and dishes, this week's shoot was a breeze. Their clean lines and contemporary colors naturally complimented all of our recipes. In other words, they looked as naturally delicious on-camera as they are in person. (The food did it's part to make the dishes look extra appealing as well.)

In other words, next time you're looking to get your food camera-ready, remember what mom always said. Oh, and can you take out the trash while you're at it?

Good Food Styling Comes Naturally posted by Meryl on May 28, 2009 @ 10:31 AM
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