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Social Media for Grocery Shoppers

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Social media used to be for young people and computer savvy, but not anymore. According to an article in emarketer "4 out of 10 women in their 40's have a social network profile" and "62% of respondents talked about products on social networks."

The research, conducted by Shespeaks, suggested that viral word-of-mouth marketing rather than ads could be the most effective way to market pertinent products on-line. In addition to blogs and discussion boards, Shespeaks offers member reviews for products ranging from Greek Olive Hummus to the latest version of Nintendo Wii. The big question is, without buying banner ads, how will you get your message accross?

Social Media for Grocery Shoppers posted by Meryl on December 18, 2008 @ 11:49 AM
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Filed under: Advertising

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