« Acronym of the Year | Main | Rethinking Meat and Potatoes »
Coupons Poised for a Comeback
As 401 K's are falling, shoppers are watching their grocery bills rise. Certain foods like fresh fruits, vegetables and meats have seen huge price increases over the past year, but there's more to it than that. Consumers may actually be spending more in the supermarket, because they're spending less time dining out. The big question is, how do they figure out what to buy?
According to a national online survery conducted by Insight Express for Parade this quarter, 61% of respondents rely on sales and coupons to cut costs. 42% have switched to less-expensive brands, sometimes giving up on their favorites. Want to create some brand loyalty? Consider a savings plan.
Coupons Poised for a Comeback
posted by Meryl on November 18, 2008 @ 10:47 AM
Tags: consumer grocery trends, coupons, grocery bills, survey
Filed under: Trends
TrackBacks for This Post
TrackBack URL for this entry:
http://blog.vittleinformation.com/cgi-bin/mt-tb.cgi/70
Recent Posts
- Is Your Brand Cookin' or What?
- Good Food Styling Comes Naturally
- Expo West Shows Herbs, Grains and Goo in our Future
- Recipe Develo-wha?
- Viral Marketing is Perfect for the Trader
- Goods News for the Green Grocer
- Fighting for Shelf Space
- Specialty Food Trends are in the Bag
- Analyzing the analysis
- Dinner in no Time
[What is this?]
Categories
- Advertising
- Branding
- Foodie
- Logos
- Nutrition
- Positioning
- Strategy
- Trends
Archives by Month
- June 2009
- May 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- July 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
Copyright © 2010 Vittles.