Coupons Poised for a Comeback

As 401 K’s are falling, shoppers are watching their grocery bills rise. Certain foods like fresh fruits, vegetables and meats have seen huge price increases over the past year, but there’s more to it than that. Consumers may actually be spending more in the supermarket, because they’re spending less time dining out. The big question is, how do they figure out what to buy?
According to a national online survery conducted by Insight Express for Parade this quarter, 61% of respondents rely on sales and coupons to cut costs. 42% have switched to less-expensive brands, sometimes giving up on their favorites. Want to create some brand loyalty? Consider a savings plan.

Acronym of the Year

Rachel Ray turned extra virgin olive oil into EVOO. Now, the Flat Belly Diet has made MUFA (pronounced MOO-FAH) out of monounsaturated fats. If you haven’t halready heard, according to the Flat Belly Diet, you need to have one MUFA per meal to fit into those skinny jeans waiting in your closet.
I know what you’re thinking… “Where do I buy MUFA’s and how do I prepare them?” Don’t stress. MUFA’s are in avocados, almonds, California Ripe Olives and other natural foods that are easily found in your local grocery store. Toss them into salads or eat them by the handful– just make sure you get them into your diet ASAP.