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Recipes for Success

2006q1-grilled-pepper-olive-pork.jpg
I'm developing recipes this week for the California Olive Industry. Do you have any idea what that means? Chances are, if you are like most people I've come in contact with over the years, your answer is no. And guess what, I'm not going to tell you. (A gal's entitled to a few secrets).

What I will tell you though is what to look for when hiring a recipe developer for your next marketing campaign. A qualified recipe developer...

1. Works closely with the rest of the marketing team to make sure that recipes stay on strategy.
2. Knows the target audience and develops recipes that appeal directly to them.
3. Makes sure the client's product is prominently highlighted in each recipe, not just tossed in willy nilly without making any sense.
4. Tests and retests recipes. If consumers cannot prepare the dish according to instructions, they are not likely to come back for more.
5. Considers not only how the recipe will taste, but how it will look. Recipes are great tools for ads, direct mail, web-based marketing, etc, make sure they're eye catching.

That said, I've got lots on my plate today...

Recipes for Success posted by Meryl on May 20, 2008 @ 9:44 AM
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