
Signature Dish: Whatever today's farmers' market offers.
Pouring: Peet's French Roast
Reading: Brand Sense
on del.icio.us: Pat's del.icio.us

Signature Dish: Chicken Vegetable Soup
Pouring: TJ's Blood Orange Italian Soda
Reading: A book or magazine
on del.icio.us: Tammy's del.icio.us
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Easy Access Insight for Conscience Consumers
How do consumers sift through all of the info and decipher which companies to support? Conscious consumers in the know check out websites and blogs that have done the work for them. According to Shop Smart, here are three that top the list:
The first provides a grading system (A-F) for ore than 1,000 of the largest companies in the world based on human rights and social justice. The cost of a report card is $10.
The second is an online directory of green business, which pay to join, but must be approved by the site's committee based on the way they source, manufacture and market their products.
The last ranks more than 50,000 companies for social responsibility on a 15 point scale, taking into account everything from employee treatment to eco-friendly practices.
Looks like nice guys may get their chance after all.
Easy Access Insight for Conscience Consumers
posted by Meryl on March 11, 2008 @ 11:56 AM
Tags: conscious consumers, marketing
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