Food Fight: the Vittles Blog

 

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minimalist food photography

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You might be one of the 2.25 million people globally who own one of the donna hay cookbooks. You could be one of the millions of people worldwide who read one of the Sunday newspapers in which Donna's weekly column appears. Or perhaps you're counted amongst the 97,000 people who buy the bi-monthly donna hay magazine.

At Australian Women's Weekly Donna began to not only develop recipes but to style them. Distracted by the plethora of extras : candles, glasses, flowers, sauce boats, fancy folded napkins that went into photographing a dish, Donna started to pare down the props and let the food be the hero. By the time Donna had become the food editor of marie claire magazine her style was set: fresh, modern food on white plates, with simple backgrounds that has captured the imagination of cooks worldwide and set a new benchmark for modern food styling and publishing.

Funny, apparently that elegantly simple style did not convey to the current website, apparently it's in for a refresh. good. can't wait.

minimalist food photography posted by Tammy on November 6, 2007 @ 12:49 PM
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