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Captain Evangelist

Here it is two weeks past Halloween and I can’t get my son to let go of his costume. Most parents would these days would say, "oh let him play out his fantasy for a few more weeks, he’s only 2 1/2." But I can’t. You see, he was Robert Barnhill, “Trader Joe's Store Captain”. I promised I’d return the name tag promptly.

I can assure you, my son didn’t run into anyone else sharing his likeness. Other Supermen, Dragons and Firefighters his age where dumbfounded, “What is he?” The adults, on the other hand, loved it. “Everyone loves my outfit,” he told me as he ran down the 40th precarious flight of stairs at dusk.

As a food marketer I couldn’t help but think that I could have hired out this little guy for a fortune. He was quite the TJ’s ambassador. Handing out stickers, trading free samples for chocolate bars… people pay big bucks for this kind of stuff.

The truth is you can’t buy this type of enthusiasm; you earn it. Evangelical marketers don’t want your money. (My son doesn’t even have a bank account yet!) They simply can’t help spreading the word about your company because it makes them feel good. Figure out how to capture this kind of enthusiasm for your company and you’ll see the returns in no time. As for the nametag, I’m afraid Mr. Barnhill will have to wait a few more weeks.

Do you have any evangelical marketing stories? Write in a share them with us.


Captain Evangelist posted by Meryl on November 14, 2007 @ 3:10 PM
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