Food Fight: the Vittles Blog

Pat
Signature Dish: Whatever today's farmers' market offers.
Pouring: Peet's French Roast
Reading: Brand Sense
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Tammy
Signature Dish: Chicken Vegetable Soup
Pouring: TJ's Blood Orange Italian Soda
Reading: A book or magazine
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Catching Up with Tomatoes

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Have you heard the news? The San Francisco Chrinicle reported that in reaction to corn syrup prices soaring, Heinz has decided to make their ketchup more tomatoey! I know, I know...You're scared too. What if it tastes like (god forbid) tomatoes?

Fear not my friends. Thanks to the miracles of modern farming they're working on a tomato that they claim will provide both the sweetness of corn syrup and a little extra body. I'm not sure which is more disturbing, that they're trying to create another crop that emulates corn syrup or that they're nervous about the public's response to a ketchup that's actually based on more tomato product.

Can't wait to see the results of this crazy cost saving scheme. Will our nation's leading ketchup lose the love? Will Heinz really be able to produce a tomato that is 5-10% sweeter than their other tomatoes? Will the American public actually eat more vegetables every time thay grab for a bag of large fries? Talk about anticipation!

Catching Up with Tomatoes posted by Meryl on October 12, 2007 @ 8:46 AM
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