Enjoying Dinner at Noon

Let me start by saying, I love Costco! I love the way you walk in for a case of toilet paper and you leave with $300 worth of food and some comfy new PJs. But there's another food shopping experience that I cherish even more. My trip to the butcher.

I just returned from Guerra's Quality Meats in San Francisco and let me tell you about it. Rather than purchasing a week's worth of shrink wrapped chicken breasts, which I'd inevitably divide up into my freezer, I just stopped by and picked out my fresh petrale sole for dinner tonight. The osso bucco looked good, so did the rib eye and even the ground turkey caught my eye, but a few minutes of browsing led me to these pure white fillets.

But it's not only the opportunity to really concentrate on the quality of my dinner centerpiece that gets me, it's the human connection that comes with it as well. Call me old school, but how often do you pick up a purchase at a club store to hear, "great choice, just came in this morning."? It's validating. It's also more difficult to acheive when we're not face to face with a consumer, and the message remains equally as important.

The thing is that food can be a very intimate item. The first time someone special cooks you dinner it becomes pretty obvious. Somehow, we lose sight of this when we're rushing to put another dinner on the table on a regular ol' Monday night. As I picked up my package which had expanded with the addition of some sliced ham and turkey and a fresh baguette (but no PJ's), the butcher sent me off with an "enjoy your dinner tonight". I can honestly say I already have...and it's barely half past noon.

Enjoying Dinner at Noon posted by Meryl on September 17, 2007 @ 11:29 AM
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