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Why blog?

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"Not long ago, a diary was a deeply personal thing — a journal of thoughts and observations, kept under lock and key and often buried in a dresser drawer."


The Web has a way of changing things as we know them. How can diary of thoughts, observations and insight — posted on the Internet — be a way to boost your business?

Web logs, or "blogs," are more than a passing Internet fad, and they're not confined to the worlds of politics and high-tech. They also have become a way to engage readers and potential customers of businesses big and small.

"Blog" is simply an abbreviation for "Web log." It's a journal posted on a Web site, updated on a regular basis and containing news, opinions, ideas and brainstorms, plus links to other sources of information, other Web sites and other blogs.

Many blogs cut both ways, inviting readers to post feedback on what they see. While that can apply to everything from sports and entertainment to rants about high school math, it can also generate interest — and, ultimately, business.

No, blogs aren't for everyone. But they can accomplish these five basic business objectives.

1. Expose a new or little-known product or idea.
2. Improve your search engine rankings.
3. Position yourself as an expert in an industry or field.
4. Influence public opinion.
5. Engage in a forum openly with your customers.

Interested in writing your own blog? Here are some resources on how to get started.

• Blogging for business: 7 tips for getting started
• Microsoft Community Blogs home page
• Microsoft Small Business Community
• 10 steps to getting links to your site

Why blog? posted by Tammy on July 10, 2007 @ 8:02 AM
Filed under: Advertising

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