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Kitchen Envy


Get a group of foodies together and the discussion frequently turns to the latest kitchen appliances and gadgets. So it wasn't surprising that last week's food editor tour of the Southern Living http://www.southernliving.com/southern/ kitchens generated diverse opinions about the magazine's firm commitment to using typical midrange appliances for their upcoming remodel. Southern Living's position is that their kitchens should resemble those of their readers, and thus guarantee similar results. To some of the editors, this non-Wolf , zero Subzero http://subzero.com/ approach sounded like the dark ages.
Had I not just returned from a weeklong kayak trip http://http://halfmoonbaykayak.com/ down a desolate patch of Baja, I might have agreed. But that was before I'd enjoyed fresh-baked calzones and rich brownies made on a very small (we were in kayaks after all) Coleman burner, aided with a little twig fire on the pot lid to create an oven effect. This was not your father's camp food; this was a different menu every night, with gastronomic results that could come from your Wolf.
So, say what you will about state-of-the-art equipment. An innovative chef is the main ingredient on my list any day.

Kitchen Envy
posted by Pat on May 7, 2007 @ 4:13 PM
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Comments (1) for This Post
Keep in mind, as I was told by a SL editor a few weeks ago, that Southern Living also doesn't do a house story now that doesn't include dogs. Pets and kitchens without Subzeros. What's the world coming to? When they face up to our love for gun racks, too, they'll finally have a magazine worth buying.